A huge thank you to WeServed and UK Live for inviting me onto The Mike Graham Show and The Kelvin MacKenzie Show this morning as part of Armed Forces Week.
It was a real privilege to talk about Helicon Watches, our journey as a small British family business, and the work we’ve been fortunate enough to do with military units, veterans, and the emergency services over the years.
Much of this work is carried out discreetly, and out of respect for the people and organisations involved, it’s something we rarely speak about publicly. That’s why it was such a pleasure to share a little of our story during Armed Forces Week and explain why these projects mean so much to Danielle and me.
I’d also like to thank the team at WeServed. They provide a genuinely valuable platform supporting serving personnel, veterans, and their families across the UK, and we’re proud to work alongside them in offering exclusive benefits to the armed forces community.
It was also great to answer questions about the watch industry and explain how modern watch brands operate today. So much happens behind the scenes—from design and engineering through to testing, assembly, and after-sales support—and it was wonderful to share some of that with a wider audience.
Finally, thank you to everyone who has sent such kind messages of support, encouragement, and interest throughout the day. We’ve been genuinely overwhelmed by your response.
2026 has already been an incredible year for Helicon. We’ve seen watches sell out, welcomed many new collectors into the Helicon family, and we’re working hard on what we believe is our most exciting project yet.
If you’d like to follow the journey, please subscribe to our YouTube channel and follow us on Instagram and Facebook. We share regular updates, behind-the-scenes development, watch industry insights, and, of course, news of what’s coming next.
Thank you once again for your support. The best is yet to come!
You can watch us on the Mike Graham show here and the Kelvin Mackenzie show here.