About Us

 

Welcome! We are Danielle and Jonathan, a husband-and-wife team with over 20 years of experience in the watch industry. We have had the pleasure of working with prestigious brands such as Zodiac, Eterna, Sinn, Squale, Fortis, Laco, AVI-8, Spinnaker, and many more.

Our Location

We are an independent British watchmaker situated just a few miles from Central London, near the historic Elstree Studios. This iconic location has hosted the production of numerous classic films, including Alfred Hitchcock's *Blackmail* (1929), *The Dam Busters* (1955), *Moby Dick* (1956), *2001: A Space Odyssey* (1968), *Where Eagles Dare* (1968), *Goodbye, Mr. Chips* (1969), *Star Wars* (1977), *The Shining* (1980), and the *Indiana Jones* films. We are also close to Salisbury Hall, a historical site dating back to 1507, which has been home to notable figures such as Nell Gwynn, Lady Randolph Churchill, and Sir Nigel Gresley, the designer of the A4 Mallard, the world's fastest steam engine. Salisbury Hall is also where the legendary de Havilland Mosquito was secretly designed and built.

Our Craftsmanship

Everything we create is designed in-house, in collaboration with partners we've trusted for many years. We are proud members of The British Watchmakers Association and the Worshipful Company of Clockmakers.

Our Vision

Our journey begins with a spark of inspiration, envisioning a timepiece that transcends functionality to become a wearable work of art. With over 30 years of combined experience in the watch industry, we are passionate about our hands-on approach to design. Each piece begins as a detailed sketch, refined through meticulous brainstorming until every element is perfect. The excitement of transforming these ideas into reality fuels our passion.

From initial concepts, we progress to creating prototypes. Each prototype is a labour of love, meticulously handcrafted to ensure every detail aligns with our vision. From the shape and composition of the case to the trusted mechanical movements and intricate, legible dials, every element is crafted with precision and care.

Limited Edition Production

We believe in the beauty of exclusivity, producing our watches in limited numbers. This deliberate choice allows us to invest our souls into each piece. We collaborate with high-quality suppliers and manufacturers who share our commitment to excellence, creating timepieces that stand the test of time.

Personal Touch

Before our watches reach their new homes, they undergo our meticulous scrutiny to meet our uncompromising standards. We are the last hands to touch each piece, carefully packing it with the same attention to detail that went into its creation.

Customer Relationships

Our journey in watchmaking has blessed us with invaluable bonds with our customers, many of whom have become friends. We cherish the stories they share about how our watches become a part of their lives, accompanying them through significant moments. These connections are the heart of our business, reminding us why we do what we do.

Conclusion

In a world often driven by mass production and convenience, we remain committed to craftsmanship, exclusivity, and building relationships with our customers. Our watches are more than timekeepers; they embody our dedication to the art of watchmaking. We invite you to join us in celebrating the beauty of crafting time – one timeless piece at a time.