British Watchmakers’ Day – one year on, and we couldn't be more excited

British Watchmakers’ Day – one year on, and we couldn't be more excited

British Watchmakers’ Day is this Saturday, and we can’t wait to see you all there! Looking back at where we were a year ago to where we are today is absolutely phenomenal, and we have to say a massive thank you for all your support.

Our sales and social media following have grown nearly tenfold in the past year, and we’re truly humbled by the incredible community that has formed around Helicon. As a small independent brand, this means the world to us.

Master Collection Update – Lichen Sold Out!

A quick stock update—our Lichen Master is now completely sold out! After checking our inventory, we’re also down to close to single figures for the Blue Hour, with the MbE Ultramarine not far behind. If you’ve been considering one, now is the time!

Join Us at BWD – Exclusive Gifts for Helicon Owners

If you’re a proud owner of the Helicon Master, we’d love to see you wearing it at the show! As a token of our appreciation, any Master owner wearing their watch to BWD will receive a hand-sewn and embossed notebook—crafted right here in the UK by Archie Designs, a third-generation family-owned print specialist in Brighton.

Launching at BWD: Our New Technical Performance Strap

We’ve spent a long time searching for the perfect strap to add a modern twist to our evergreen Helicon Master, and we’ve finally found it—and we absolutely love it. You can check it out here, and we already have a small stock available at the show, so be sure to stop by.

To say thank you, we’re offering an exclusive 20% discount on all strap pre-orders!

More Surprises: Dive Club 62 Sweatshirts

That’s not all—we’re also introducing our brand-new Dive Club 62 sweatshirts, inspired by the skin diver case back that Danielle designed at the very start of this project. And of course, we can’t forget Ami, our Master Diver—who, if you look closely, is actually wearing a Master in the design!

2025 Is Going to Be Big .....

We have so much more planned for this year, and we can’t wait to share it with you. But for now, we need to get packing for British Watchmakers’ Day!