In the realm of independent watchmaking, few stories resonate as deeply as that of Danielle Bordell, co-founder and design visionary behind Helicon Watches. While she often lets her creations speak for themselves, Danielle’s recent feature in WatchPro offers a rare glimpse into the passion and artistry that define her work.
From Visual Storytelling to Horological Design
Before co-founding Helicon, Danielle honed her skills in the film and print industry, crafting poster and cover art for iconic films. This background in visual storytelling seamlessly transitioned into watch design, where she channels narratives into each timepiece. Her designs are not merely functional; they are wearable stories that capture moments and emotions.
Take, for instance, the Lichen Master, inspired by the verdant hues of the fireplace at Babington House in Somerset, or the Iridium Master, which echoes the spirit of 1950s guitars like the Gibson Les Paul through its nitrocellulose finish. Even the Granite Dial draws from the rugged beauty of Britain’s Jurassic Coast. These creations reflect Danielle’s unique ability to translate experiences into timeless designs.
A Collaborative Creative Process
At Helicon, the design journey is a collaborative endeavour between Danielle and her husband, Jonathan. Their process involves independently developing ideas and then refining them together, ensuring that each watch embodies their shared vision. This synergy is evident in the meticulous details of their timepieces, from the custom rhodium-plated indices filled with Swiss Super LumiNova C3 to the thoughtfully designed roulette date wheel.
Championing Women in Watchmaking
In an industry where female designers are still underrepresented, Danielle stands out not only for her exceptional talent but also for her commitment to authenticity. She prefers to remain behind the scenes, allowing her designs to take centre stage. However, her influence is undeniable, and her work continues to inspire a new generation of watch enthusiasts.
A Personal Touch in Every Timepiece
Every Helicon watch is a testament to Danielle’s dedication to craftsmanship. From initial sketches to the final product, she ensures that each piece meets the highest standards of quality and design. This hands-on approach extends to the customer experience, with Danielle and Jonathan personally overseeing the packaging and delivery of each watch, fostering a direct connection with their clientele.
Looking Ahead
As Helicon Watches continues to grow, Danielle remains at the heart of its creative direction, constantly exploring new inspirations and pushing the boundaries of design. Her journey is a compelling narrative of passion, perseverance, and artistry—a story that continues to unfold with each new timepiece.
To delve deeper into Danielle’s insights and the philosophy behind Helicon Watches, you can read the full WatchPro interview here: Danielle Bordell: Helicon Watches Interview.
