Going the Extra Mile – Or Maybe Just a Few Millimetres!

Going the Extra Mile – Or Maybe Just a Few Millimetres!

Let’s face it—these days, you can’t scroll far without stumbling on some heavy news. While it’s not our place to comment on world events, what we can do is shape the way we show up for you—our amazing Helicon community.

Your support, conversations, and feedback guide everything we do. As a small British family-run brand, that relationship means the world to us. It shapes the future of Helicon, and we’re always looking for ways to add value to your ownership experience—whether that’s in millimetres or miles.

So, what have we been up to behind the scenes?

A Better Fit, Right Out of the Box

If you order a Helicon Master on a bracelet, we’ll now include—at no extra cost—a high-quality tool to help you size your bracelet at home. Our bracelets use robust split pins, which are secure and reliable. To make things even easier, we’ve uploaded a step-by-step video to our YouTube channel to guide you through the process.

Of course, if DIY isn’t your thing, your local jeweller can make the adjustments for a small fee. Either way, we want to make sure you get the perfect fit with minimum hassle.

A Strap With a Twist (and a Click)

For those of you who prefer our technical straps—don’t worry, we haven’t forgotten you! Every strap now comes fitted with a deployment clasp, a mechanism typically reserved for metal bracelets. With the click of a button, your watch slips off while keeping the perfect fit intact—making it more secure and convenient than a traditional pin buckle.

That said, we know some of you like to keep things classic. So, we’re now including an additional pin buckle and a strap-changing tool with your strap purchase. That means you can swap between a sleek deployment or a traditional pin buckle—your watch, your choice.

It’s the Little Things

These additions are available while stocks last, and they’re just the beginning. We’re constantly exploring new ways to deliver the best possible experience for our customers, with a focus on thoughtful details and lasting quality.

This is about more than watches. It’s about being part of something. A growing, supportive, passionate community of watch lovers who care—not just about what’s on their wrist, but about the story behind it.

So here’s to going that extra mile—or millimetre—to make your Helicon journey that much better. Thanks for being part of our world.