Time flies, as they say, and so far 2026 has been a whirlwind!
As many of you know, the Master Collection has now completely sold out. Much to our delight, we even have a waiting list for pre-owned examples whenever one becomes available.
Since deliveries began in March, the response to our Professional Chronograph has exceeded all expectations. Over 80% of production has now been spoken for, with the Ion Yellow models long sold out and the other colours not far behind.
To everyone who has emailed, messaged, commented, shared our content, or simply chosen to wear a Helicon on their wrist—thank you. Danielle and I never take your support for granted.
With that incredible support behind us, it feels like the right moment to look ahead.
Yes, for those of you who keep asking, we are working on the next project—and in truth, we’ve been working on it for much longer than most people realise.
The story actually begins back in 2023.
You already know we’re a proudly British brand based just a stone’s throw from Elstree Studios. Like Project Mustard before it, our next watch has a story to tell—one firmly rooted in British heritage, innovation, and genuine history.
This is by far the most ambitious project we have ever undertaken.
Over the past three years we’ve invested countless hours into research, development, design and engineering alongside some incredible partners. It’s a project that means a great deal to us personally, and one we believe deserves to be done properly.
This week marks a major milestone as tooling officially begins.
From this point forward, we’ll be taking you behind the scenes and sharing the journey as the project comes to life. You’ll see the challenges, the decisions, the prototypes and the progress as it happens.
And of course, as a thank you to our wonderful Helicon community, there will be a very special pre-order opportunity reserved for our customers and followers before the wider launch. Subscribe to our newsletter and keep an eye on your inbox - we're bringing back a great British brand from the deep!
For now, that’s all we’re prepared to say.
But trust us when we tell you…
It’s a Helicon.
Just not as you know it!
Watch this space!